"We are back at it, this year promises to be even better"
says Jason Rodriguez, co-founder, and co-director of the festival. "Our constant drive is paying off, and Utah music is exploding on the national scene." Rodriguez feels the festival is becoming a local tradition used to promote Utah music, which he deems an underappreciated resource. "I feel that there is not enough promotion for talented artists, so we are giving local musicians an opportunity to be heard," says Rodriguez, also part owner of a professional recording studio in downtown Ogden, called Studio 801.